In 2020, The pandemic scared us into delaying any travel plans. And deprived us of the escapes and experiences that we depend on to give us rest, inspiration and joy.
And now as you get ready to take that first flight again, feel the familiar rush of the unknown, the explorer’s thrill, the trip-planner’s high, we’re offering you our hand as a travel companion you can trust. Even better, the hand of Joe Jonas.
Our support, services, even a hand-squeeze at takeoff — you got it!
So now’s the time to start looking at the world again like it’s waiting for you
To adventure. To return. To the sprawl of mountains, the stretches of beach, the heights of skyscrapers, the great unknowns,
and the familiar doorsteps you’ve been missing the most.
Wherever the destination, just grab our hand. We’ll be there to help at every step of the journey in front of you.
Expedia. It matters who you travel with.
Creative Approach:
Expedia teamed up with Joe Jonas to offer fans and travelers a literal - and figurative - helping hand as the ultimate trusted travel companion. This was a truly integrated campaign that touched every practice, including creative, earned media, influencer, organic social, and more.
Results:
The week of launch, the brand saw a 7% increase in unaided brand awareness and a 10 increase in traffic to Expedia.com globally – numbers that indicated the world was embracing and welcoming the opportunity to regain on of our most compromised privileges during lockdown. Over 450 earned media placements, with a total reach of more than 1 billion, across outlets like E! News, Billboard, The Cut and other top-tier publications along with 70 total pieces of influencer content resulting in almost 900K actual impressions and 37K engagements
