Teladoc Health | New York, NY | VP, Brand and Creative
VP, Brand and Creative leading Teladoc Health's in-house Creative Agency. Developing B2B, B2C and Corporate campaigns. Operationalizing new and better Project Management practices in order to make Creative team smarter, more creative AND more efficient. Leading Teladoc's Brand Team's research and development of a best-in-class, differentiated, loved and famous brand.
VP, Brand and Creative leading Teladoc Health's in-house Creative Agency. Developing B2B, B2C and Corporate campaigns. Operationalizing new and better Project Management practices in order to make Creative team smarter, more creative AND more efficient. Leading Teladoc's Brand Team's research and development of a best-in-class, differentiated, loved and famous brand.
ZENO Group | New York, NY | Executive Creative Director
Executive Creative Director of branded consumer engagements both timely and timeless across all channels and cultures for a wide mix of the world's best brands. In addition, responsible for evolving Zeno's Creative personality, process, product and people in line with Zeno's own growth from its PR roots into an every-channel Integrated Marketing Agency.
Executive Creative Director of branded consumer engagements both timely and timeless across all channels and cultures for a wide mix of the world's best brands. In addition, responsible for evolving Zeno's Creative personality, process, product and people in line with Zeno's own growth from its PR roots into an every-channel Integrated Marketing Agency.
Clients: P&G, Lenovo, Ancestry, Tinder, Timex, Panera, Expedia, Hershey's, ScottsMiracle-Gro, Crate & Barrel, SiriusXM, Kohl's, Pizza Hut, Coca-Cola, Timex
Wunderman | New York, NY | Executive Creative Director & Precision Marketing Lead
Executive Creative Director responsible for delivering award-winning campaigns, ranging from branding to CRM, for Fortune 100 clients that seamlessly combine creativity and data. Manage a team of eighteen art directors, designer, writers and user experience designers located on two continents working on ten clients. Partner with senior leaders in analytics, tech and strategy disciplines to evolve clients into industry leaders in one-to-one marketing.
In addition, I am developing Wunderman's Precision Marketing offering and internal process. Workshopping with internal partners and clients and vendors in order to establish Wunderman's role and best practices for creative one-to-one dynamic content.
Clients: Carnival Cruise Line, Unilever, Newell-Rubbermaid, Marriott Hotels, United Airlines, Coca-Cola, Citibank, Dannon, Isle of Capri Casinos, Major League Baseball Players Association, Goldman Sachs, E*TRADE, JP Morgan
Harte Hanks | Philadelphia, PA | Global Creative Director
Global Creative Director responsible for delivering best-in-class, data-first CRM campaigns. Managed a team of 60 art directors, copywriters, designers and user experience designers in five cities working on dozens of clients. Consulted clients on transforming their first party data into deep personalization in their marketing campaigns.
Clients: Sony Electronics, Mercedes-Benz, Hasbro, Bank of America, L'Oreal, Scotts LawnService, Live Nation, Blue Cross Blue Shield, NY Times, TEVA, Auxilium
Executive Creative Director responsible for delivering award-winning campaigns, ranging from branding to CRM, for Fortune 100 clients that seamlessly combine creativity and data. Manage a team of eighteen art directors, designer, writers and user experience designers located on two continents working on ten clients. Partner with senior leaders in analytics, tech and strategy disciplines to evolve clients into industry leaders in one-to-one marketing.
In addition, I am developing Wunderman's Precision Marketing offering and internal process. Workshopping with internal partners and clients and vendors in order to establish Wunderman's role and best practices for creative one-to-one dynamic content.
Clients: Carnival Cruise Line, Unilever, Newell-Rubbermaid, Marriott Hotels, United Airlines, Coca-Cola, Citibank, Dannon, Isle of Capri Casinos, Major League Baseball Players Association, Goldman Sachs, E*TRADE, JP Morgan
Harte Hanks | Philadelphia, PA | Global Creative Director
Global Creative Director responsible for delivering best-in-class, data-first CRM campaigns. Managed a team of 60 art directors, copywriters, designers and user experience designers in five cities working on dozens of clients. Consulted clients on transforming their first party data into deep personalization in their marketing campaigns.
Clients: Sony Electronics, Mercedes-Benz, Hasbro, Bank of America, L'Oreal, Scotts LawnService, Live Nation, Blue Cross Blue Shield, NY Times, TEVA, Auxilium
eBay | New York, NY | VP, Creative Director
Creative Director responsible for evolving eCom-only clients into full-service marketing relationships. Translated consumer purchase data into marketing insights in order to deliver hyper-personalized CRM campaigns.
Clients: Levi's & Co., Dockers, Super Stop N' Shop, Giant Supermarkets
Rosetta | New York, NY | Group Creative Director, Associate Partner
Group Creative Director responsible for partnering with the Rosetta Consulting group to deliver data-inspired, insight-driven creative direction ranging from custom platforms to branded consumer experiences. Led a team of fifteen art directors, copywriters, designers and user experience designers. Successfully transitioned Rosetta creative team from a production group to an award-winning “AdAge Agency A-list” creative department.
Clients: JPMorgan Chase, Starbucks, Dannon, OfficeMax, UBS, Philosophy Skincare, Coach, Amgen Pharmaceuticals, Fidelity Investments, Live Nation, Forest Labs, Frontier Communications, High Point Insurance, Flagstar Bank
Group Creative Director responsible for partnering with the Rosetta Consulting group to deliver data-inspired, insight-driven creative direction ranging from custom platforms to branded consumer experiences. Led a team of fifteen art directors, copywriters, designers and user experience designers. Successfully transitioned Rosetta creative team from a production group to an award-winning “AdAge Agency A-list” creative department.
Clients: JPMorgan Chase, Starbucks, Dannon, OfficeMax, UBS, Philosophy Skincare, Coach, Amgen Pharmaceuticals, Fidelity Investments, Live Nation, Forest Labs, Frontier Communications, High Point Insurance, Flagstar Bank
KinderSong Partners | New York, NY | Executive Creative Director, Partner
Leveraged media data to creative hyper-targeted digital campaigns
Leveraged media data to creative hyper-targeted digital campaigns
Clients: Orbitz.com, Sony, British Midland Airlines, Tourism Australia
Ideocracy | Amsterdam, Holland & New York, NY | Creative Director
Created a branded content-first approach to customer acquisition
Clients: Adecco Staffing, Zachry Construction, Lil Kim
McCarthy Mambro Bertino | New York, NY | Associate Creative Director
Brought traditional storytelling to emerging channels
Clients: Subway, L.L. Bean, Fresh Direct, Johnson & Johnson, Chopard, Fidelity, eMusic, Root Markets, Zone Diets
Brought traditional storytelling to emerging channels
Clients: Subway, L.L. Bean, Fresh Direct, Johnson & Johnson, Chopard, Fidelity, eMusic, Root Markets, Zone Diets
MRM Worldwide | New York, NY | Art Director
Delivered multi-channel campaigns in emerging channels
Clients: Intel, Nikon, General Motors, MasterCard, Maybelline, ExxonMobil, US Army, Disney, Coca-Cola, Kohl’s
Agency212 | New York, NY | Art Director
Delivered high-concept storytelling to luxury and hospitality brands
Clients: Kohl’s, Home Depot, BravoTv, Radio City Music Hall, Schwab Capital Markets, Millennium Hotels, Balvenie Scotch, Bob the Builder, Yellow Tail Wine, Lehman Brothers, Thomas the Tank Engine, Jennifer Lopez Lingerie
Saatchi & Saatchi | London, United Kingdom | Art Director, Intern
Clients: Toyota, MasterCard, Tango Soda, King Pot Noodles
EDUCATION
University of Maryland | College Park, MD
Sep 1996 – May 2000
Major: Marketing
Miami Ad School | Miami Beach, FL
Aug 2000 – Feb 2001
Major: Art Direction
School of Visual Arts (SVA) | New York, NY, USA
Sep 2002 – May 2004
Major: Art Direction
FEATURED
In-House Agency Forum
Hermes Creative Awards
AdAge Next Speaker
DMNews Top 40 Under 40
Caples Awards
ADDY Awards
Luzer’s Archive
Interactive Media Awards
Creativity International Design Awards
Internet Marketing Association Awards
RACIE Awards
Web Association IAC Awards
AdAge
MediaPost
Webby Awards
The FWA, Favorite Website Awards
CMYK Magazine
Spike TV’s 10 Things Every Guys Needs To Do
OUTSIDE MARKETING EXPERIENCES
Board of Advisors
University of Maryland Robert H. Smith School of Business
October 2022 — Present
Board of Advisors
Strong Man Building Products
April 2021 — April 2023
Strong Man Building Products
April 2021 — April 2023
Miami Ad School, Teacher
June 2011 – February 2012
Upright Citizens Brigade, Student/Performer
November 2010 – February 2011
Mtv Europe, Writer/Produce/Art Direction of FutureMe
October 2007 – October 2008
June 2011 – February 2012
Upright Citizens Brigade, Student/Performer
November 2010 – February 2011
Mtv Europe, Writer/Produce/Art Direction of FutureMe
October 2007 – October 2008
Ren & Stimpy Comics, Colorist
1995-1996
1995-1996