Introducing the next big moment in the smarter revolution.
A new category that is anything but flat.
With the ability to go beyond a keyboard.
With the ability to bend the screen to the shapes of your ideas.
With the ability to fold up and take anywhere.
This is not status quo. This is a new reality.
A reality in which you will constantly reshape your expectations.
And in the process, you will reshape the way you work.
Reshape the way you improve the day.
Reshape the way you look at the world.
If we’ve done our job right, and the leap is realized,
and this is just the beginning,
today is one of those “a-ha” moments, that will once again…
Reshape Your Reality.
A new category that is anything but flat.
With the ability to go beyond a keyboard.
With the ability to bend the screen to the shapes of your ideas.
With the ability to fold up and take anywhere.
This is not status quo. This is a new reality.
A reality in which you will constantly reshape your expectations.
And in the process, you will reshape the way you work.
Reshape the way you improve the day.
Reshape the way you look at the world.
If we’ve done our job right, and the leap is realized,
and this is just the beginning,
today is one of those “a-ha” moments, that will once again…
Reshape Your Reality.
Let's start with a humblebrag on our results: Upon launch of this campaign, the X1 FOLD sold all inventory and, as of this posting, demand continues to outpace supply.
And now... the epic launch film, LIFTOFF, directed by the visionary TG Herrington, and featuring the story of the first female-led solo mission to Mars.
Reshape Your Reality: in every channel
and around the world.
and around the world.
Campaign included testimonials from influencers (like the amazing
Marques Brownlee) whose interests and personalities represent our audience's and product's shared passion for tech breakthroughs that "Reshape their reality."
Marques Brownlee) whose interests and personalities represent our audience's and product's shared passion for tech breakthroughs that "Reshape their reality."