Unleashing GNC's Mad Pony Energy

Who’s crazy enough to launch yet another energy drink in this crowded market? Turns out, GNC is. With their new drink, MAD PONY Energy. When they asked us to create a campaign that Millennials and Gen Z kids would notice, we said “Challenge accepted.” So how did we break through? With a literal stampede...

Here's Stuart Edge's Mad Pony video.
(Apologies about the insane music, but you've got to stick out, ya know?)

The energy immediately buzzing on all Mad Pony's social channels

And my fav user-generated post from Mad Pony's 'gram

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